Welcome Onward Reserve!

If you’ve seen the new store with a bear in its logo, then you’ve seen the newest location of popular menswear brand Onward Reserve. What you may not know is that bear is a nod to an icon as uniquely American as Onward Reserve’s high quality, laid-back clothing line, the Teddy Bear. 

Founder and CEO, T.J. Callaway explains that the Onward Reserve Brand was conceived in the heart of the Mississippi Delta where President Theodore Roosevelt once refused to shoot a bear that a hunting property owner captured for him to hunt. “I felt it only fitting that our brand share a name with the famous site, and our logo with the infamous bear, as the story mirrors our desire to ‘Live Authentically’.”

The Village District location at 404 Daniels St. will be Onward Reserve’s 12th location. The lifestyle brand offers clothing and accessories designed by a team in Atlanta, GA. Callaway says the Raleigh store is the ideal place for expansion. “Raleigh is a no-brainer for us. We already have a great base of customers and friends here and it was only a matter of time before we made it here with a store,” he said. He explains that manager Rachel Ferraguto is a Raleigh native and he knew Village District would be the perfect place for Onward Reserve. ”I knew I wanted to be at Village District. It is important to me that while we get larger, we are also a meaningful part of the local communities where we do business,” Callaway said. 

Onward Reserve partnered with celebrated local artist Anna Ball Hodge to help create an original painting of Raleigh landmarks to be featured on the back of the new Onward Reserve Raleigh tee. The scene celebrates the vibrancy of the city and the painting hangs prominently in the store.

To commemorate the Raleigh opening, Onward Reserve is holding a “Celebrate Summer” giveaway. Any customer who shops in-store grand opening week (July 1 – 8, 2020) or enters the giveaway online will be entered to win a “Summer Essentials” gift basket from Onward Reserve.

The prize includes a $250 gift card to Onward Reserve, the brand’s signature Ranch Water cocktail cups and ingredients (Topo Chico and limes), an Onward Reserve North Carolina trucker hat, Onward Reserve beach towel, new Raleigh tee and Onward Reserve koozie. The giveaway can be entered by visiting the website here.

Onward Reserve Raleigh will be open 10 a.m. to 7 pm., Monday through Saturday, and 12 p.m. to 5 p.m. on Sunday. A surprise gift with purchase will also be given to customers who shop in-store during the two weeks of being open.

Sign up for the latest news